SEO copywriting is a difficult and time consuming job.
If you’re doing it yourself, it can be easy to end up with a site that’s not optimized for search engines. This means that your website will never get the traffic it deserves.
That doesn’t sound very pleasant, does it?
Fortunately, there are companies out there that can help you with this task.
The question is whether or not outsourcing your SEO copywriting makes economic sense for your organization.
Here are some factors to consider:
SEO copywriting can be a challenge
Writing of any kind can be a tough grind, and copywriting is arguably one of the hardest.
First, it’s specialized. Copywriters need to understand the basics of search engine optimization (SEO) and how search engines work.
They also have to be familiar with the specific rules for different types of websites and online shops, as well as their clients’ goals when it comes to ranking highly in Google’s search results.
Second, SEO can be a time-consuming process that requires constant attention, as the rules often change and definitive data is not always available on what works best at any given time.
The technicalities of this type of copywriting are also often foreign territory for non-technical people – and vice versa!
Finally, SEO writing is an ongoing process of continuous improvement: you can’t just write one piece and expect great results forever. Instead, you should constantly look at your content from different angles while tracking its performance over time so you know where improvements need to be made (and hopefully won’t break anything).
For these reasons—and others—you may want some help with your copywriting efforts if they’re important enough to warrant hiring someone else full-time or part-time anyway!
SEO copywriting companies are efficient
Effective copywriting is an unnecessary time consuming process.
When you hire a professional copywriting agency, you’re getting more than just one writer. You get a team of talented writers who specialize in your industry as well as writing copy that’s pertinent to your target audience and goals.
This is beneficial because the writer has a broader understanding of what you need than if they were only familiar with one aspect (like SEO).
The writer or team can look at your brand from a different perspective, which helps them find areas where the current web content isn’t reflecting the image and strategy of your business.
Therefore, outsourcing your SEO copywriting can save you and your team time that you can better use for tasks closer to your expertise and more urgent for your day-to-day operations.
Outsourcing copywriting makes economic sense for many organizations
How much does outsourcing copywriting cost?
This is heavily dependent on the country or platform you outsource it to.
It is best to hire an affordable SEO copywriting agency or freelancer. This can be in a different country than where you are based or via a freelancer platform. Just think of an SEO agency in the Caribbean.
Not only will you save on the copywriting itself, but you will also get instant access to their services without wasting money on travel costs or other expenses such as office space or equipment maintenance costs that could strain your budget.
When you outsource, you don’t have to worry about directing other people or making sure they have enough work. You just have to give them instructions and let them do their job!
Outsourcing to professionals who know what they are doing when it comes to performing tasks efficiently while maintaining high quality standards can save you a lot of time and money.
Copywriters understand the technical and SEO best practices of writing for the web
The technical expertise of a dedicated copywriting agency can add a lot of value to your business.
Whether it’s copy for your website, blogs, or newsletters. Words can make a lot of difference. This is an art you cannot master in a day.
Optimized copy gives search engines clues about the content. That means that the content must contain the right words. You should also pay attention to the frequency of these words and where they are in the content.
If you can find a company to help you with this, you will increase your competitiveness and sales.
How do you start outsourcing your copywriting?
If you’ve decided to outsource your copywriting, there are a few ways to compound this choice.
- Provide the agency or writer with trusted sources and posts from your industry for them to research. This helps them from studying the same look and feel of your company.
- Find the best way to collaborate and use the skills of your in-house team as well as the copywriter. For example, they write the content themselves for one of your customers and you then produce, optimize and post. The process can be refined as the relationship grows.
- Use a content mapping tool like ClickUp to organize your progress and gather content topics/ideas.
- Activate the calendar view to schedule posts and make sure you stay consistent.
- Don’t be afraid to test out a few copywriters and pick the one that best fits your culture, industry, and budget.
- Contact Transcribe Monkey to outsource some writing to us.
So outsource your copywriting or do it yourself? I think the answer is clear. If you are going to write a lot and you don’t have the time or energy to devote to it, then outsourcing can indeed be a good idea!
You don’t have to hire a copywriter to spend a lot of money unnecessarily. What you need is an affordable SEO copywriting agency that can take care of all your copy.
This means you spend less time creating the perfect candidate and more time on odd jobs that help your business grow.
Transcribe Monkey, an SEO agency in the Caribbean is here to bring you closer to your target audience.