The right words can open doors, bring people together and help you achieve your goals. A well-written text has a way of generating action, persuading and connecting with readers. If you’ve never thought of having catchy text for your website before, it may seem unnecessary. But in reality catchy text is more likely to get readers to click on a link just like you wanted them to. This means you’ll have higher conversion rates.
How many times have you visited a website and felt like leaving after 5 seconds? I know I’ve been through it. Most likely it was because the text didn’t catch my attention as soon as I saw it. This is a common reason why businesses lose potential clients easily.
Sooner or later, you’re going to wanna consider having a copywriter look at the text for your website. Every website needs good copywriting, because we all want more customers. If you don’t believe me just yet, here are 5 ways copywriting can help your business grow. You can thank me later.
1. Copywriting can help you attract your dream clients
When done right, copywriting can help you attract your dream clients, increase your sales and build a loyal customer base.
There is only one person who knows exactly who the people are that want to buy your service or product. That person is you. Once you know who your dream customers are, all that’s left to do is communicate with them in the language and tone they understand best.
Your dream clients are out there. It’s up to you to put your product or service into words that vibrate at the same frequency of your dream customers.
2. Copywriting can boost your credibility
Copywriting can boost your credibility by making you appear more knowledgeable and experienced than your competitors. If you write interesting, engaging content and share it on social media or through email marketing campaigns, people are more likely to trust you and buy from you.
To appear credible, you must first build the trust of your customers. Even that doesn’t just happen. You wouldn’t trust a stranger to look after your child, would you? This is so, because they must first gain your trust. Only then can you appear credible to your customers.
In reality, you can build credibility by keeping your promises. You’ve heard that people do business with those who like to keep their word.
Online, copywriting can affect the credibility of your brand.
3. Copywriting can help you sell more of your products and services
Copywriting is one of the most underrated marketing tools, at least when it comes to small businesses. Many people think that all they have to do is make a good product and then they can sell it. Unfortunately that is not true.
Many small businesses are run by entrepreneurs who are good at what they do, but not so good at marketing and sales. Copywriting can help them sell more because it helps them better understand their target audience and engage them in a way that will resonate with them.
4. Copywriting can help you explain complex concepts in easy-to-understand terms
Copywriting is often thought of as writing advertisements. It’s also translating the complex terms in your niche into words that your readers can easily understand. Often enough, it can be difficult to communicate other than in your industry-related terms.
Readers often don’t know the in-depth about your industry, they just need your product or service. Not everything that is in your head is important to your reader. So it is essential to be able to properly filter how you can communicate your expertise in such a way that readers can follow you.
Write words that you read, see and hear in your daily life to convince your customers to buy a product or service. In this way, copywriting can help you build trust by connecting with your target audience on an emotional level.
5. Copywriting can help set your business apart from the competition
Copywriting is a specialized form of writing used to describe products or services in a way that makes them appear better than those of your competitors. It’s not always about having a better product or service. Sometimes how you market your product or service is the deciding factor in whether people buy your product or service or not.
If you can do this written form of marketing better than your competitors, you are guaranteed to experience more engagement from readers. You just need to know how to convey the information about a product or service, including its benefits and features, in a way that gets people to act.
As with graphic design, where a logo is intended to be reproduced, the key to good website text lies in making it accessible and easy to read. In recent years, we’ve seen brands increasingly focus on search-friendly, easy-to-use content to help their visitors navigate their website quickly and easily. To make our design more satisfying for both visitors and Google, we need to emulate this approach.